Some of you may have seen recently that Pret A Manger have joined the gluten-free bandwagon by launching their own “gluten free” wrap. However, the eagled eyed amongst you will notice the small print that states “While the ingredients of this product are gluten-free, it has been made in our kitchens which are not gluten-free environments”. Pret stated on Twitter that they use cross contamination controls, so I asked them what they were. Oddly they emailed me to ask if this was for “business purposes” which I soon set them straight on, but I’ve now finally managed to get a reply:
“The gluten free wrap is made with no gluten ingredients (the wrap itself is gluten free), but we can’t call it gluten-free because of the risk of cross contamination. As it is made on site every day, and not in a segregated room in a factory, we can’t guarantee ‹20ppm. (this would mean putting the product on hold, send it out to a lab for testing and then release it once the results were available. We don’t carry sandwiches over, so wouldn’t be able to retain stock for analysis and wait for the results.
There are strict health and safety standards in place in our kitchens. Team Members need to thoroughly clean their benches and equipment before starting a new batch of sandwiches, and ensure that previous used ingredients are put back tin the fridge/cupboard. But this still doesn’t guarantee gluten-free. Also, sandwiches are made throughout the day for availability of fresh product. The same product is made several time throughout the day. Production is not limited to one batch, so again, we can’t guarantee no contamination.”
Interestingly the product name on the website is “Mexican Guacamole Wrap” and makes no mention of gluten free. However it then states underneath “does not contain gluten”, with then further small print saying they cannot guarantee completely free from any allergen. The product is described in store as a “New gluten-free tortilla wrap”. Clear enough? Personally my initial reaction is to avoid this one, as the cross contamination controls just sounds like basic hygiene rather than anything to avoid gluten cross contamination.
I posted this on Facebook the other day, and some were in agreement that they would avoid and a few said they would be happy to give it a go. There was one particular comment from Carly Talbot of Gluten Free B that was very thought provoking:
Odd one- they surely aren’t technically correct as the likes of Dominoes etc can call their product ‘gluten free’ without testing every batch, based on the controls they use. Perhaps they should be looking for Coeliac UK accreditation for their process and training.
Also, are we guilty of holding Pret to a standard we wouldn’t hold other restaurants e.g. independents to if they also served GF bread?
Carly’s first point is of course correct, if Pret had engaged with Coeliac UK to gain official accreditation they could have indeed labelled their wraps gluten free. To do this they would have to demonstrate that clear and documented cross contamination controls were in place along with staff training. I had mentioned in my emails to Pret that I was surprised that a company of their size had not worked with Coeliac UK when rolling out a gluten free option, unfortunately they did not reply to this point.
Moving on to Carly’s second point and that’s a really interesting one. Rightly or wrongly I do expect more of a large chain. They have the resources to ensure they have responsible allergen processes in place, and if they don’t have confidence to put procedures in place on-site could have brought in a wrap prepared off-site. One of the main differences to me between a chain and an independent is the point of contact. If I email an independent restaurant I generally get emailed back by the manager, chef or owner detailing exactly what they do (or don’t!) do to prevent cross contamination. If I’ve contacted the customer services team of a large chain I expect some sort of standard reply. Pret initially didn’t seem to know what I was talking about, and took a week to come back with essentially “we wash hands, counter and put stuff back in the fridge”. No mention of separate utensils and nothing to inspire confidence, and as a coeliac confidence is what I need to enjoy food when eating out.
It is of course welcome to see more and more companies offering a gluten free option, but this one just makes me a little uneasy. Am I being too harsh? I am genuinely keen for your feedback on this one, and I’d really love you to comment below with your opinions or if you’ve tried the wrap. Coeliac UK have also said they are going to look into this one so I will be interested in their response too. I’ll be sticking to the Costa gluten free wrap for now, which is certified gluten free. I hope I’m wrong about the Pret offering but it just goes to show that it’s the confidence gained from the first point of contact that dictates if we eat somewhere as a coeliac.
Thanks also to Sarah from the Wuthering Bites blog for the photo.
Kevin, Gluten Free by the Sea