Seabrook’s to Restore Gluten Free Labelling

21 Mar

Long term readers of this blog may remember that back in October I wrote about Seabrook’s crisps.  Since I was diagnosed with coeliac disease these lovely crisps had been a great snack as they were easily available, labelled gluten free and very tasty.  A great addition to my packed lunch until last year they removed the gluten free labelling from their packs due to legislation changes.  You can read about the history and discussions on this subject here.

Since then I have survived on Burt’s crisps (from Devon) and also the coeliac favourite Pom Bears.  However, I was extremely excited to receive an email today from Emma at Seabrook whom I’d been speaking to previously.  In my last communication with Emma she had informed me that due to customer feedback they were reviewing the decision to remove the gluten free label.  Today she informed me that Seabrook had received gluten free certification and their entire range was now going to be gluten free and carry the crossed grain symbol!

Prawn Cocktail

I have to say a huge well done to Seabrook for listening to customer feedback and not only reinstating the gluten free labelling, but making the rest of their range gluten free (not all flavours were even previously) and going that extra mile to get Coeliac UK certification.  Also, another massive well done to the coeliac and gluten free community to getting the message across.  This just shows that there are companies out there willing to listen, and we are not always wasting our time by trying to encourage companies to give us gluten free options or clarify their labelling.

Seabrook Crisps marketing director Kevin Butterworth said: “Seabrook Crisps has always had gluten-free ingredients but we know that gaining Coeliac UK’s Crossed Grain symbol provides peace of mind to those with coeliac disease and we’re really proud to be able to offer them more choice.”

I am extremely happy that I can add these crisps back into my diet with confidence again, and that those on a gluten free diet will have a greater choice of crisps when the packaging changes in April.  You can read the full press release from Seabrook here.

I have asked Seabrook if they can provide me with an up to date allergen list for their products in the new range, and I will update this post with that information as soon as I receive it.

Update 26/03/2013: Seabrook have now provided me with an updated allergen list, reflecting the new April packs.  Correct as of 26/03/13.  You can view this here.

Kevin, Gluten Free by the Sea


4 Responses to “Seabrook’s to Restore Gluten Free Labelling”

  1. vicki March 24, 2013 at 9:39 pm #

    Did you know that even the ready salted pom bears have sugar in??!! A disgrace in my opinion…

  2. Wayne Gimblett April 10, 2013 at 11:56 am #

    This is fantastic news, thank you Seabrooks. Will become my crisp of choice.


  1. Changes to Discovery Mexican Gluten Free Range | Gluten Free By The Sea - July 17, 2014

    […] wish me luck in tracking down some taco shells, and hopefully we’ll soon be toasting a Seabrook style victory with tacos made with some certified gluten free taco spice and Abby’s refried beans.  […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: